Approx 2.5 years ago, I made THIS POST on the Mudita Forum & although this “own nothing” idea was quite a different perspective, we talked about it in the context of minimalism & framed it largely through the rise of the shared economy. At the time, it felt like an interesting, maybe even optimistic shift. Less stuff, more access, more flexibility.
Over the weekend, I watched a very interesting news segment from Business Insider & I’m not sure that’s the direction we actually took.:
What this video show is that what we’ve seen instead is the quiet but aggressive expansion of subscriptions into almost everything. Not just media or software, but printers, cars, fitness equipment, sleep devices, even basic household tools. In many cases, you can still buy the physical object, but large parts of its functionality are locked behind ongoing payments. Sometimes permanently. The terms of service even say that YOU DO NOT OWN IT.
The video lays it our quite clearly: It’s not just that subscriptions add up financially, but that they fundamentally change the relationship between people and the things they use. You pay more over time, you never truly own what you paid for, and features can be limited, removed, or shut off entirely. Often without your consent.
We are now at the beginning of 2026 & 4 years from 2030 (the original deadline from the original article). The original promise of the shared economy was efficiency and freedom. Borrow instead of buy. Pay only when you need something. Reduce waste. However, that’s not what it’s turning into. This subscription model we’re living with now often does the opposite. It relies on inertia, unclear pricing, difficult cancellations, and long-term lock-in.
The good news is, that people are pushing back (even just a little). Over the last couple of years I’ve written about analog making a comeback (Vinyl records, pocket digital cameras + 35mm film etc) PLUS, physical books are thriving (Barnes & Noble opened over 60 new stores in 2025 and planning another 60 in 2026). Offline software, buy-once apps, and devices that work without constant connectivity are finding their audience again.
So, as always, I’m curious how this lands with you guys:
- Do subscriptions feel convenient or constraining in your daily life?
- Have you noticed things you once owned becoming services you now rent?
- Where do you personally draw the line between access and ownership?
- Do you see a real pushback coming, or are we too far down this path?
I’d love to hear how your perspective has changed since 2023, or if it hasn’t changed at all.
Let’s talk.
