The Attention Economy: Where Digital Devices Play the Game of Distraction

@urszula and @roberto – I bought Gloria Mark’s book Attention Span after seeing it cited in the ‘TikTok Brain’ article at Breitbart.com.

The following excerpt from page 38 made me think of the Mudita Pure:

When we use our devices, we’re in front of an interface that challenges us to keep our attention on our goals. It is not only the visual cues like browser tabs, social media icons, and notifications on your computer and phone that represent a gateway to information–it is also the idea that there is a vast reservoir of information at hand that you can access. You might not welcome the proximity of this excess information when you’re trying to work on a single task, such as that overdue monthly report, and so you force yourself to resist the temptation to switch to any of these other information sources. But even if you succeed in not switching to another task or distraction, your executive function is still working constantly to inhibit that behavior.

THAT explains why the Mudita Pure and other minimalist cellphones (such as those from Sunbeam Wireless) can be so liberating! They free the user’s executive function from working constantly to inhibit switching to another task or distraction.

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