The cases (a tan one and a black one) for the Pure in these videos make me wonder whether Mudita might include them as a lagniappe for early buyers. 
Well done, Dominik! Your solution to not having your smartphone to make a purchase resonated with me. I switched from paying for gasoline with a smartphone app from ExxonMobil (Esso) to using the company’s credit card, and I shrank the transaction time from a minute down to five seconds.
Too many companies have built smartphone apps because they can and not because they should.
Mudita’s approach puts intention back in the hands of the user.